Inter Air Media

A World of Exposure for PR Newswire

InterAir Media gets global exposure for an international media services company

The Challenge
PR Newswire needed world-wide exposure for its global press release distribution and other media services.

The Solution
InterAir Media planned and executed an international in-flight magazine campaign for PR Newswire. This one-time media buy put the PR Newswire name in front of airline passengers around the world. The media plan was created for flexibility and key month placement over the course of 2008 in order to gain maximum exposure.

The Impact
The PR Newswire campaign placements were made in:

  • American Airlines – Nexos in-flight magazine
    • Published in Spanish and Portuguese
    • Distributed on all flights to and from Central and South America, Caribbean, Mexico, Spain and the top 20 U.S. markets
  • British Airways - High Life in-flight magazine
    • Published in English
    • This premium brand reached a premium audience on all British Airways flights
  • Air China - Wings of China in-flight magazine
    • Published in Chinese
    • Flies 1 million seats per week
    • Placement reached an elite audience – over 71% of the guests who take Air China flights are business and commercial passengers
  • TAM - TAM Magazine in-flight magazine
    • Published in Portuguese
    • TAM is the leading Brazilian airline with market share of over 64%

The Numbers
The PR Newswire campaign reached an astounding 12,588,000 affluent traveling consumers spanning the globe