An upper-echelon publication takes to the skies to reach its high-end audience
Condé Nast Portfolio magazine needed to build its audience with a target that is hard to reach and oftentimes even harder to convert.
InterAir Media worked with Condé Nast Portfolio on a helicopter branding campaign in the New York City area, garnering attention from business executives and celebrities traveling to and from the Hamptons, JFK, LGA and other Manhattan routes.
Traffic-stopping exterior helicopter branding
Hand-presented copies of Portfolio magazine
Additional exposure was gained through coverage in:
Media Life Magazine
Headline story for Media Buyer Planner's e-newsletter