Inter Air Media
  Condé Nast

Condé Nast Goes the Distance

An upper-echelon publication takes to the skies to reach its high-end audience

The Challenge
Condé Nast Portfolio magazine needed to build its audience with a target that is hard to reach and oftentimes even harder to convert.

The Solution
InterAir Media worked with Condé Nast Portfolio on a helicopter branding campaign in the New York City area, garnering attention from business executives and celebrities traveling to and from the Hamptons, JFK, LGA and other Manhattan routes.

The Impact

  • Placements included:
    • Traffic-stopping exterior helicopter branding
    • Hand-presented copies of Portfolio magazine
  • Additional exposure was gained through coverage in:
    • Brandweek
    • Media Life Magazine
    • Headline story for Media Buyer Planner's e-newsletter