An upper-echelon publication takes to the skies to reach its high-end audience
The Challenge
Condé Nast Portfolio magazine needed to build its audience with a target that is hard to reach and oftentimes even harder to convert.
The Solution
InterAir Media worked with Condé Nast Portfolio on a helicopter branding campaign in the New York City area, garnering attention from business executives and celebrities traveling to and from the Hamptons, JFK, LGA and other Manhattan routes.
The Impact
Placements included:
Traffic-stopping exterior helicopter branding
Hand-presented copies of Portfolio magazine
Additional exposure was gained through coverage in:
Brandweek
Media Life Magazine
Headline story for Media Buyer Planner's e-newsletter
