Inter Air Media
  AT&T 8525 by HTC

AT&T makes business more mobile

Increase AT&T communications sales with powerful airline communications

The Challenge
InterAir Media was engaged by the Worktank agency to help generate sales for AT&T. The specific product was the AT&T 8525 by HTC - a highly function mobile communications device targeted for mobile business professionals.

The Solution
Reach these savvy consumers by relating to them on a visceral level, illustrating the incredible functionality of this high-end device. Our campaign was the Pop-up Office, a concept that demonstrated how the AT&T 8525 enabled the business consumer to achieve optimal productivity on the road in four major markets - place where our target would most benefit from the product.

The Impact

  • A large-scale in-flight and airport campaign included:
    • In-flight magazine
    • In-flight video
    • Airport dioramas
    • Spectaculars
    • Wall wraps
    • Executive lounge video
  • Placements included:
    • US Airways video
    • United Video
    • American Video
    • Hemispheres Magazine
    • Executive lounge video
    • LA and ORD airport advertising
  • The numbers:
    • AT&T was able to expose its product to over 25,000,000 engaged, targeted consumers