Increase AT&T communications sales with powerful airline communications
The Challenge
InterAir Media was engaged by the Worktank agency to help generate sales for AT&T. The specific product was the AT&T 8525 by HTC - a highly function mobile communications device targeted for mobile business professionals.
The Solution
Reach these savvy consumers by relating to them on a visceral level, illustrating the incredible functionality of this high-end device. Our campaign was the Pop-up Office, a concept that demonstrated how the AT&T 8525 enabled the business consumer to achieve optimal productivity on the road in four major markets - place where our target would most benefit from the product.
The Impact
A large-scale in-flight and airport campaign included:
In-flight magazine
In-flight video
Airport dioramas
Spectaculars
Wall wraps
Executive lounge video
Placements included:
US Airways video
United Video
American Video
Hemispheres Magazine
Executive lounge video
LA and ORD airport advertising
The numbers:
AT&T was able to expose its product to over 25,000,000 engaged, targeted consumers
