The challenge was to make a big PR splash to launch the new Rewards Money Market Account from Capitol One.
Partnering with public relations firm Porter Novelli, InterAir Media developed, managed and executed the entire Capital One Piggy Bank campaign. We designed engaging, fun pig graphics for all media, as well as pig tools and giveaways to reinforce the brand. We leveraged our airline expertise, functioning as the liaison between client and airline. InterAir Media helped organize the tremendously successful PR event and even installed the graphics on the plane.
- The event:
- Capital One executives, Skybus passengers and multiple news channels were present at the unveiling of the pig plane
- Ribbon cutting ceremony
- Pink carpet to the plane
- Piggy noses for the passengers
- Piggy hats for the attendants
- Significant exposure was gained through multiple media outlets on in local and national broadcast television, web coverage and print:
- USA Today
- CNN Money
- Fox Television News
- PR Newswire
- CNET News
- Condé Nast Portfolio