Luxury goods advertisers face a unique challenge: how do they effectively and efficiently reach the small but diverse target able to purchase their products?
By reaching them in the one place where they all become a captive, engaged audience - during air travel. This demographic is 80% more likely to have an annual household income of $100,000 or more per year, making the airport the optimal location to advertise luxury goods. From designer shoes to premium watches, financial services to exclusive automobiles, airline travelers have the income and inclination to purchase the most exclusive brands and products.
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*Prices may fluctuate based on airline and airport preferences